Add Solutions, this was the slogan chosen by Miracema-Nuodex to present at another edition of the International Paint Supplier Exhibition (Abrafati) organized by the Brazilian Paint Manufacturers Association.
Now in its 11th edition, the exhibition was held September 23-25 at the Transamérica Expo Center’s convention Center in São Paulo.
Occupying a space of 80 square meters, the Miracema-Nuodex stand was carefully assembled in a modern and clean format, displaying stickers showing the company’s 55 years of market experience and its line of products as solutions for the paints field.
Founded in 1954, Miracema-Nuodex today is manufacturing some other items, all (sold, commercialized) in Brazil as well as in the five continents, including raw materials, additives, components and catalysts for industrial companies. It is a company that is constantly “adding solutions,” for its clients, emphasizing research and development of new products along with, of course, constant investments in environmental preservation and social responsibility.
As in all Abrafati editions, this year Miracema-Nuodex introduced a new range of biocides, dispersants, antifoams and neutralizing agent along with a full range of analysis from its Quality Control laboratory, which are available on the market as service offerings.
During the 11th (Abrafati) the stand received approximately 650 persons, including clients from Brazil and various other countries. They were attended by a team consisting of 90% of Miracema’s staff, including 15 employees from the Research and Development, Quality Control, Production and Sales Departments. A family-owned company, Miracema-Nuodex now is consolidating its succession process, with the second generation of the family running the business through André and Stefan Rohr.
However, Otto Rohr, their father, continues giving his opinions about the activities of the company in a consultancy role and during the 11th Abrafati he was (on hand)??? to revisit old friends and clients and help to promote the company’s new product launches and emphasize the event slogan.
“We always have novelties because one of our greatest concerns is the development of new solutions,” he said, listing as important launches the Liosperse 656 dispersant, the Liocoat 575 emulsifier for alkyd systems, the Liocide BT 20-S bactericide, the Coryna 153 and DA 355 fungicides, as well as the Liocoat 878 alkalinizing agent. He also reminded visitors that the company was involved in other segments, such as lubricants, adhesives, plastics, cosmetics, textiles, fertilizers, paper and pulp, mining and in the sugar and alcohol industry, among others. “The company is present in the daily lives of end consumers from supply of chemical inputs for industry. We have an infinity of products,” he stated.
About Abrafati
Abrafati is held every two years, with the objective of offering intense scientific and technological updating, and exchange of experiences and interaction between professionals that are somehow involved with the paint industry.
The event is already considered the main meeting of the Brazilian and (Latin) American paint sector, always presenting a very high level program. |
